About

Adventurous and curious by nature, I have always relished undertaking new roles and learning new things in changing environments. A 3-year project, a charity fashion show, in high school, led me to pursue education in fashion technology and business at Cornell University, and I have been inspired by technology’s boundless potential to elevate the human experience and solve problems embedded in our daily lives.

I developed a deep passion for creative problem solving as I experienced research and ux design roles at a blockchain startup, a sexual wellness company, and UX agency, from which I realized that my motivation to create derives from framing problems through the user lens.

Regardless of shifts in my career, fashion has always stuck with me. Fashion to me means a unique lifestyle that embodies music, art, wellness, restaurants, and pretty much anything that defines who I am and what I like. Growing up in a super trendy, fast-changing fashion environment in South Korea, I constantly exposed myself to new brands and fashion platforms online and became very fond of offline concept stores with distinct brand identities. I find pure joy in fashion/lifestyle curation and hope this would extend into my career in the near future.

Interests: Music (concerts, music festivals, making playlists for friends), Movies (thriller/mystery, Indie films, going to theaters alone), Travel, Pilates, Food, Pinterest

Here is my resume.

If you are interested in working together, please reach me at: shelbykim1001@gmail.com